Partnering for the Environment
Efforts to improve the environmental footprint of print take many forms. However the only ones likely to make a difference generally coincide with commercial interests. Owners of such efforts are in a slippery position in that they potentially lay themselves open to charges of greenwashing and exploitation, no matter how sincere their offerings. But even if greenwashing is often the case, it’s not necessarily a bad thing because it can still encourage debate and interaction. This helps break down perceived barriers separating commercial interests and environmentalism. The two are not mutually exclusive, wherever you sit on the environmental spectrum
