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As the graphics industry’s technological infrastructure comes together, brand owners are driving project designers and printing companies more assertively. But brand owners themselves are under pressure: retailers increasingly sell own brand goods, local producers serve slow food markets and upstart entrepreneurs in all sectors chase market share previously controlled by entrenched brands. Brands must also contend with the changing expectations of consumers. A central concern is the perception that brands have a responsibility for environmental impacts.

Recent government commitments to renewable energy could spell enhanced opportunities for print in India. The print industry everywhere thrives because most of its practitioners are small companies with relatively few employees. They operate in fairly confined, local markets and share with their larger counterparts a dependence on reliably energy supplies. In markets where energy stability is not a given, such as India, printing companies face an additional hurdle as well as the usual hurly burly of business. Just imagine what energy security could do in such geographies, not only for the graphics industry but also for its customers, especially in the packaging sector.