Greenpeace once accused Asian Pulp and Paper (APP) of “pulping the planet” because of APP’s wanton destruction of Indonesian rain forests. But after years of pressure from numerous NGOs including Greenpeace and WWF, things may finally be changing for the better. In June 2012 in response to customer pressure, APP published a ten year sustainability roadmap.
Ricoh has recently published the results of a short survey it conducted at EcoPrint last year in Berlin. This wasn’t a particularly long or detailed project but it provides an interesting snapshot of where we are with sustainability awareness.
There were two very clear themes in the sustainability session at the recent FESPA Global Summit. The most important of these is that environmental sustainability goes hand in hand with business efficiency. Within the Verdigris community we have all known this for some time, so it was great to hear that the message is finally starting to spread.
We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that everyone should use electronic communications instead.
Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They are campaigning to get office workers to rely exclusively on digital processes and electronic devices.