It seems we rather hit a nerve with last week’s blog which isn’t so very surprising. That’s the trouble with blogging: not much room to develop an argument or adequately cover all sides of a problem. The blog’s purpose had been to highlight the dangers of denigrating digital printing on the basis that it isn’t deinkable. The fact that some print is suitable for most recycling processes and some very isn’t, is too nuanced for most media consumers.
Let’s be clear: consumers don’t care about how materials get recycled, as long as they can be recycled. The important point for all of us in the printing industry is that anything corrosive to the credibility of printed paper recycling undermines the industry’s longterm survival. Challenging the recyclability of digital prints damages the credibility of print’s sustainability, in every sense of the word.
The indefatigable Benny Landa is on the road to promote his Nanograpic printing technology, an amazing implementation of piezo inkjet. This technology is set (according to Benny) to revolutionise the printing industry, creating a new category of print that has all the benefits of conventional offset, but with a substantially reduced environmental impact...
The International Panel on Climate Change states in its fourth assessment report that “a sustainable forest management strategy aimed at maintaining or increasing forest carbon stocks, while producing an annual sustained yield of timber, fibre or energy from the forest, will generate the largest sustained mitigation benefit”. If ever there was an argument to support paper based media, this is surely it.
In a couple of weeks the inaugural EcoPrint show in Berlin will be over. What will it have achieved? Well, we can expect the usual boasts about visitor numbers that exceeded expectations and how everyone at the show was an important decision maker. Blah. Blah. Why do exhibition organisers proclaim their own success based on contrived visitor numbers instead of boasting about what their events have achieved for the industry?