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Print Saves Trees Campaign

15 November, 2013 - 12:29 -- tbrunner

We recently came across a US industry association representing 350 printers on the midAtlantic coast, campaigning with much the same goals as the Verdigris project. The Printing & Graphics Association MidAtlantic (PGAMA) “Print Saves Trees” campaign takes as its starting point the debunking of the idea that people shouldn’t print because printing leads to environmental damage.

About Time

8 November, 2013 - 09:36 -- tbrunner

For those of us who find the concept of patience anathema, progress on sustainability is taking too long. However that sustainability takes time is the reality and is probably a reflection of how hard it is for businesses to shift their thinking.

Environmental PR Fail?

1 November, 2013 - 12:08 -- tbrunner

Dear Sir or Madam, or Dear Laurel the emails from PR companies begin. Then follows a boast of one kind or another. It could be an installation story, a case study, some new technology or information, news about presence at a trade show, or a positive environmental achievement.

Chemical Attractions

25 October, 2013 - 10:30 -- tbrunner

One of the best television programmes around is a surprising and pretty shocking US offering, Breaking Bad. In one of the programme’s opening scenes the protagonist, a disappointed and downtrodden chemistry teacher, asks his students what chemistry is all about.

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