One of the best television programmes around is a surprising and pretty shocking US offering, Breaking Bad. In one of the programme’s opening scenes the protagonist, a disappointed and downtrodden chemistry teacher, asks his students what chemistry is all about.
We get lots of enquiries about the value of standards, and some are easier to answer than others. In the case of environmental management standards a common question is the difference between the Eco Management & Audit Scheme (EMAS) and ISO 14001 (Environmental management systems).
We struggle with these questions daily, but don’t seem to make much progress with the answers. Promoting paper isn’t the way because most of those doing the promoting have a vested interest that is inevitably suspect in this media savvy age.
Labels and packaging are amongst the most vibrant of print sectors, one of the few where the Internet is unable to cannibalise the business. Digital printing technologies are creeping into label and packaging printing, invading traditional domains and creating all sorts of new opportunities.
Trees are obviously vital to the printing and publishing industries, but they could well soon be vital in rather unexpected ways. The use of wood as a biomaterial beyond the conventional, is starting to change.