As members of an ISO technical committee we are not allowed to share detailed data on standards uptake. However we can share the fact that response to ISO 16759 for quantifying and calculating the carbon footprint of print media has been astonishing and far beyond our expectations.
We recently came across a US industry association representing 350 printers on the midAtlantic coast, campaigning with much the same goals as the Verdigris project. The Printing & Graphics Association MidAtlantic (PGAMA) “Print Saves Trees” campaign takes as its starting point the debunking of the idea that people shouldn’t print because printing leads to environmental damage.
For those of us who find the concept of patience anathema, progress on sustainability is taking too long. However that sustainability takes time is the reality and is probably a reflection of how hard it is for businesses to shift their thinking.
Dear Sir or Madam, or Dear Laurel the emails from PR companies begin. Then follows a boast of one kind or another. It could be an installation story, a case study, some new technology or information, news about presence at a trade show, or a positive environmental achievement.
One of the best television programmes around is a surprising and pretty shocking US offering, Breaking Bad. In one of the programme’s opening scenes the protagonist, a disappointed and downtrodden chemistry teacher, asks his students what chemistry is all about.