For most of us, the idea of using paper for energy is limited to throwing it on the fire and enjoying the warmth. However scientists at Sony Japan are working on a far more interesting development. They have come up with a battery powered by waste paper.
We recently came across a new take on the idea of certified green products. As a rule of thumb we generally don’t go for self-certification, but we make exceptions for ideas that help drive home the importance of environmental impact reduction. Idea Print, a printer in Russia, is providing its own Green Printer label.
The news that ISO16759 (calculating the carbon footprint of print media) is galloping towards its final furlong prior to publication has caused a flurry of interest. We have recently been contacted by a number of European companies interested to be certified for compliance to this standard.
Since we started the Verdigris project in 2008, obviously much is different in the printing industry. Five years of economic mess and confusion have forced change on all of us. One of the apparent casualties of the rubbish commercial environment has been environmental impact reduction initiatives.
Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print is more sustainable, not just for the planet but for marketers as well.