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Thanks to Agfa for pointing us at a recent article in the New York Times looking at the amount of energy the Internet consumes. Facebook, the main subject of the article, has to support over one billion users so the energy required for its servers is stupendous. So how can the emissions on that energy be quantified? Not a simple question, but one that has to start somewhere.
At the recent Carbon Challenge Event sponsored by BSI in London, Dr. Michele Galatola, Product Team Leader, DG Environment, of the European Commission presented plans to “establish a common methodological approach to enable Member States and the private sector to assess, display and benchmark the environmental performance of products, services and companies”.
According to WAN-Ifra only 2.2% of newspapers’ revenues come from digital platforms, which might come as a surprise to fans of digital media. Why is it that print on paper is still so attractive to advertisers, despite the burgeoning social media numbers?
It has been two years since we wrote the first draft of a standard for calculating the carbon footprint of print media. Quite amazingly the standard is in its final phase, prior to publication. It has passed its latest ballot with flying colours and will then be= nipped and tucked by the ISO bods in Geneva prior to being sent out for its final two month vote.
Sustainability starts at home but it is surprising how many companies don’t have a company sustainability policy. A sustainability policy is a bit like a mission statement in that it provides a commitment to an ideal or at least to a goal. Like a mission statement though a sustainability policy needs to be flexible enough to give the company wriggle room as the business changes and hopefully grows on the basis of its commitment.
