We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that everyone should use electronic communications instead.
Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They are campaigning to get office workers to rely exclusively on digital processes and electronic devices.
Regulation, rules and compliance requirements are increasingly tangling businesses up in red tape, despite the efforts of politicians. The latest option for the printing industry to consider is the EU Eco-label, which was launched in August 2012. Thanks to the efforts of Intergraf, the European association of printing industry associations, the label’s requirements are not completely beyond the bounds of reason for the printing industry.
Colour aficionados, Pantone, has announced its colour of the year for 2013, described as “a lively, lush, radiant green … sophisticated and luxurious”. Pantone also describe it as “the colour of beauty and new life” and for the graphic arts industry green is an especially poignant choice, because green is the new black.
With Kyoto about to expire and the main outcomes of Copenhagen withering, hopes were high for the recently-concluded Doha round of climate change talks. And there were some exciting outcomes. The big news is the “loss and damage” agreement for countries suffering as a result of climate change. They will be able to claim compensation from major polluters including Europe, the US and China.