We struggle with these questions daily, but don’t seem to make much progress with the answers. Promoting paper isn’t the way because most of those doing the promoting have a vested interest that is inevitably suspect in this media savvy age.
Labels and packaging are amongst the most vibrant of print sectors, one of the few where the Internet is unable to cannibalise the business. Digital printing technologies are creeping into label and packaging printing, invading traditional domains and creating all sorts of new opportunities.
Trees are obviously vital to the printing and publishing industries, but they could well soon be vital in rather unexpected ways. The use of wood as a biomaterial beyond the conventional, is starting to change.
Preparing for LabelExpo, the next big trade show in the graphic arts, one wonders when there will be a label expo that is all about certification labels, especially environmental ones. There are just so many of the blighters.
There is a fast food burger chain in Sweden that alongside the price and product name states the carbon footprint of each item on its menu. Max Burgers started some fifty years ago and has grown rapidly to have presence in most Swedish cities, trading on its reduced environmental impact and the fact that its meat all comes from Sweden.