Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print is more sustainable, not just for the planet but for marketers as well.
We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it as a tool for communications or as a beautiful object, for instance a well-produced book. But it is also a technology independent means of storing data, the ultimate environmentally friendly archive.
A printing company that wants to improve its environmental footprint can do a lot on their own, but increasingly they want to work with suppliers such as Xeikon or Agfa and others, who are also doing their bit. And so it goes up and down the supply chain, with environmental commitment involving customers, print service providers and subcontractors.
On the 3rd March the European Timber Regulations (EUTR) come into force. EUTR will effect paper providers worldwide, because placing illegal timber or timber products into European Union markets will be a criminal offence. Any organisation that might be affected by the EUTR must put in place procedures that guarantee the legal sourcing of the timber products they trade, including paper...
The volume of data sent over phone networks is set to overtake the volume of voice within the next few years. This could have significant implications for mobile printing applications. GSMA, the association for the mobile industry, make their prediction based on the huge numbers of mobile devices sold of late and the 6.8 billion global connections in 2012 that are set to grow to 9.7 billion by 2017.