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Equipment buyers these days make their investment decisions based on various criteria. They consider the overall capital cost, the cost of finance, monthly service charges, consumables costs, support and space. They will also try to factor in the energy cost of a piece of kit, if that is possible.
Publishers tend to know what they want to publish, although they may not know how they want it printed. It’s a step too far to care about the production of a book or magazine, when you’re tearing out your hair to get the content and sales projections right. This is unsurprising: production and printing are someone else’s outsourced problem.
The importance of and interest in Environmental Product Declarations (EPDs) in the graphics industry is probably nil. At least at the moment. But at some stage graphics professionals, either in the development community or as publishers and content producers, will need to understand their worth. It’s a tad melodramatic to say that the future of the industry may depend on them, but that could indeed prove to be the case.
Printing and publishing companies produce media communications. They print books, magazines, newspapers, catalogues, signs and displays and all manner of transactional prints. These are the visible forms of print, but there is plenty of the stuff that can easily be overlooked. This is the print that’s borderline invisible, because it’s taken for granted. It includes such things as packaging and labels, directions and instructions for use, safety sheets, guarantee information and all that other stuff that just gets forgotten. All of this unseen print obviously has an environmental impact. It also contributes to the environmental impact of a product, such as a new smartphone or a car, even though the print tends to be ignored in product environmental declarations.
Great news for one of the graphics industry’s best supporters of environmental sustainability. Kodak has entered into a partnership with Wenn Digital to build and launch an image rights management platform for photographers. Wenn is a blockchain developer and the platform Wenn has developed is called KodakOne. The associated cryptocurrency is KodakCoin, a delightful echo of Kodachrome for the digital age. The launch of KodakOne and KodakCoin confirm Kodak as the industry’s leading photographic company.
