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Now does that sound silly or what? As if paper was not always undergoing reinvention, an Israeli technology company is claiming to have reinvented it. The premise is that paper needs to be reinvented, so that it better supports the circular economy. Having got over our initial befuddlement and confusion, we took a closer look. We found puff, but puff with purpose and a point. Sort of.
A generous handful of graphics companies are off the grid when it comes to energy. They generally rely on solar power and biomass burners for their electricity and as such are in the vanguard. However they are not alone. A report jointly authored by the World Wildlife Fund and the Corporate Eco Fund takes a closer look at corporate renewable energy procurement. The work is based on an in depth survey of 37 Corporate Eco Forum members and signatories to the Renewable Energy Buyers’ Principles, representing various industries.
The printing and publishing industries, are just like any other services sector. They are about profit and investments for the future health of individual businesses and of the industry as a whole. But when it comes to the health of the environment, sustainability is just one little fragment of most companies’ thinking. The day to day dramas associated with running the business often matter more than having concrete sustainability goals. This is especially true for small to medium sized enterprises, the companies that make up the bulk of our industry.
We hear a lot these days about the circular economy, the idea that basically what goes around as goods and resources comes around as raw materials. The circular economy concept is about using waste as a new raw material or as a component in raw materials, like turning waste paper into pulp for new papers or adding reprocessed plastic pellets to concrete. The circular economy get dressed up in some very complicated language, but that’s the basic gist of it.
Newspaper publishers should be doing much more to counter the perception that print is bad for the environment. Consumers associate printed newspapers with waste, but correcting this impression doesn’t seem to be a priority for the newspaper industry. This has to change, even though publishers may have other things on their minds like the precipitous decline in print sales.
