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The Eco-nomics of Print

28 January, 2013 - 09:29 -- tbrunner

There were two very clear themes in the sustainability session at the recent FESPA Global Summit. The most important of these is that environmental sustainability goes hand in hand with business efficiency. Within the Verdigris community we have all known this for some time, so it was great to hear that the message is finally starting to spread.

Getting the Go Google-less Message

21 January, 2013 - 12:01 -- tbrunner

We have had an absolute torrent of response to the Go Google-less idea. The request to the industry to switch search engines from Google to something else has been amazing. The idea was to put pressure on Google in the hope of getting them to reconsider the Paperless 2013 campaign. This campaign claims that using paper is bad for the environment and that everyone should use electronic communications instead.

The Idiocy of the Paperless 2013 Campaign

14 January, 2013 - 09:49 -- tbrunner

Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They are campaigning to get office workers to rely exclusively on digital processes and electronic devices.

The European Union’s Eco-Label

7 January, 2013 - 17:27 -- tbrunner

Regulation, rules and compliance requirements are increasingly tangling businesses up in red tape, despite the efforts of politicians. The latest option for the printing industry to consider is the EU Eco-label, which was launched in August 2012. Thanks to the efforts of Intergraf, the European association of printing industry associations, the label’s requirements are not completely beyond the bounds of reason for the printing industry.

Green is the New Black

24 December, 2012 - 06:04 -- tbrunner

Colour aficionados, Pantone, has announced its colour of the year for 2013, described as “a lively, lush, radiant green … sophisticated and luxurious”. Pantone also describe it as “the colour of beauty and new life” and for the graphic arts industry green is an especially poignant choice, because green is the new black.


Digital Dots Client

Digital Dots Client

Digital Dots Client