Environmental policies
Changing behaviours is what environmental awareness and regulation is all about. The graphics industry has come a long way as far as sustainability goes, steadily improving its environmental impact for the last few decades. This has mostly been to improve its bottom line, cutting waste and process inefficiencies to hang on to thinning margins. That doesn’t detract from the fact that waste streams for aluminium and paper are established and profitable. They have in turn encouraged all manner of new businesses associated with turning refuse into new raw materials. So far so good, but it takes politics to encourage the right conditions for such businesses to thrive. It takes politics to encourage printing companies and their customers to push the recycling model further.
