One of the main objectives for colour management is to get the most out of the printing device used to print the job. For a designer or project manager this can be a challenge because, in the early stages of design, it’s quite common that neither the printing press nor the substrate to be used are known. This means that the artwork must be created so that the colour separations and final colour adjustments can be made once the printing device, ink and substrate are known and at the very last minute.
This is important because it gives you the flexibility to make choices that suit your project. If you perform colour separations for images and other elements in the artwork very early on, you may be using an ICC profile that has a limited colour gamut and you can’t easily change your mind later.
Download the PDF below to read the rest of the article.