Direct-to-garment printing, or DtG, is one of the buzzwords we are starting to hear more and more often in wide format circles. It basically means using a digital printer to print directly onto clothes and accessories, and the process is turning a lot of heads.
For entrepreneurial designers and printers looking to provide new services, DtG is a no brainer because it is ideal for short runs. DtG makes garment design and printing simple, accessible and cheap, especially compared to traditional screen printing. Put a DtG printing system at the back of a web to print platform, supporting online customisation and order processing, and you have all the ingredients for an exciting new business model.
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