Printing has always been an industrial process. Done right, productivity continues to rise and costs to fall. But the widespread adoption of wide format digital printing technologies redefines what we mean by industrial print. We print 10,000 leaflets in an industrial manufacturing process. But we also print direct to shape in various industries where the print is only part of the product and only part of the process. In industries as diverse as automotive, home decor and packaging, industry is using digital print to add a graphics dimension to products or product components. This is industrial print.
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