Normally the key to the success of every print job, whether analogue or digital, depends on the correct mix of media and ink. While the material is normally pretty straightforward in terms of end application, performance and appearance are reliant on getting the ink chemistry right and this can make or break a job, both in quality and cost. A customer visiting a Print Service Provider (PSP) will usually have some idea about what they want in terms of a printed product. However, because it simply isn’t possible for every supplier to own the full gamut of machines to cover every eventuality, either the client must compromise or take their business elsewhere.
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