Harvesting the powers of modern wide format digital printing, it is possible to elicit a nod and a smile from even the most elusive target group. But highly effective wide format printing projects are a far cry from the printed ad, TV spot, or banner campaign. This is a beginner's guide to the digitally printed creative communications wonderland.
Western capitals are a vision of horror for any advertising executive. A vast array of analogue and digital channels try to capture each individual's attention, causing too many campaigns to fade into the background. What, if you could create a project that makes people stop, smile, consider, even take a picture to share on social media? Digital printing can help to establish fresh, unique communication channels for indoor and outdoor advertising as well as for simple decoration.
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