If you have been letting your imagination run wild recently, wide format digital printing is just the technology to turn your creative ideas into splendid reality. Here are a few things to help you avoid waking up to a project management nightmare.
So, radio spots, a Facebook campaign or the odd website banner does not excite your customer: he wants to go really big, make a splash in the city, on national TV, and of course on Instagram? A wide format campaign may very well influence a brand’s image for years to come, which is why high-profile companies like Apple and Samsung heavily rely on wide format applications for their brand communication.
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