In this day and age of the digital economy a small gift still can do much, even more so when it is personalised. Inkjet is the perfect technology to print directly onto even round or irregular shaped items with no mould required.
A flyer is thrown away in a fraction of a second. Online display advertising gets clicked away before it even builds up fully on the screen, so what can designers and marketeers do to reach their audience? Latest research papers suggest that multi-sensory objects achieve huge response rates. As it happens, there are three main ways for the average customer to get in contact with objects attracting more than one of his or her senses at the same time: as a personal or promotional gift, and with packaging. Basically “multi-sensory” means anything that a person can not only see, but also hold and touch, maybe even hear or taste. Bear this in mind and never wonder again why nobody seems to bother with lighters or ball-pens these days. In their small promotional gift stash, those items never make it to the end of day one at any event.
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