Screens are square. But digital prints come in all shapes and sizes, as elaborated print and cut workflows make contour-cut applications easy and affordable.
To call someone “a square” usually is not very polite. Which is understandable, because nobody wants to be perceived as a boring spoilsport. Yet, most printed products are in a roughly rectangular shape. There often are, of course, very practical reasons for that. After all, most people would not appreciate a round city map. But what about a flyer for a soccer party? With a fresh, unique design a ball-shaped invitation could really draw a crowd in. There is, of course, a reason why ideas like this are still rarely considered by designers and even less by their customers.
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