Despite the old proverb, humans are prone to judge their fellow man by first impressions, so appearances are an important. Why would it be any different for an advertising or communications campaign? That is why making the right substrate selection is vital for every digital printing project.
So you already know that your next campaign is going to harvest the power of digital printing because there’s simply no better way to target prospective customers with unique, highly personal flyers, catalogues or direct marketing materials. Now you need to explore the variety of different substrates on offer.
Download the PDF below to read the rest of the article.