Digital print has the fantastic capacity to enable extremely short runs, down to a single copy, since there is almost no start-up cost, at least not compared to analogue print technologies. While perhaps not used very often in large format production, this actually opens up a lot of interesting applications, such as personalised print and print on demand.
Variable data printing (VDP) means that each page or sheet of output can have different content, a component such as an image, name and address, that varies on every page. You can use this capability to create personalised versions of your project, or simply to change some or all the content with each print. If implemented properly, variable data printing can both save time and money as well as offer unique value added opportunities for wide format projects.
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