All digital printing technologies share the unique feature of being able to print very short runs, down to one copy. This opens up a lot of interesting applications, like personalised print and print on demand. While this is a well-known capability of high volume toner-based digital printing systems, using variable data printing on wide-format digital printers isn’t quite so well developed or widely used. Variable data printing means that each page or sheet of output can have different content – a component, such as an image, name and address, that varies. You can use this to create personalised versions of your project, or simply to change some or all the content with each print. If implemented properly, variable data printing can both save time and money as well as offer unique opportunities for wild format projects.
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