Understand what you can do with variable data content, and you open up a whole new realm of creative possibilities. Now that digital printing technologies make high quality print affordable and accessible, designers can exploit the benefits that working with data can bring. Don’t let the idea of “working with data” scare you – you do it every day on your smart phone. All the stuff that gets delivered to your mobile device or your favourite social media apps is made possible because someone somewhere has been “working with data” to make something special happen. And you can do it too, using data to create innovative wild format digital printing projects.
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