Digital printing methods have one very powerful and unique advantage over all other printing methods. They can image data directly onto the page so that, as the page is being printed, the data stream can simultaneously change. Because the data on it can be varied, each page in a print run can be customised, meaning you can have whatever you want on each page from personalisation to complex image variability. The fact that each page in a print run can be a different version of the file from one page to the next, creates immense potentials for sharing ideas.
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