Even today, some brand owners like to think that printed campaigns are less environmentally friendly than digital alternatives. But sustainable communication is all about a well-designed concept as well as an intelligent choice of target audience. Digital printing is ideal for sustainable communications.
Marketing, design and communication professionals are not exactly in an enviable position these days. Their customers require campaigns to successfully deliver highly personalized messages to their target audiences. But the ideal advertising campaign should also be attractive enough for people to share it on Social Media, maybe even to make it on some famous ad contest’s short list. And sustainability is very often part of the requirement.
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