Choosing the ink and pigments to use in printing has always been a crucial decision, one that is very much related first of all to the selected printing method and secondly to the preferred substrate. What the print will be used for also enters into the calculation. Wild format projects displayed on the sides of buildings have very different demands, compared to the needs of interior designs.
Much knowledge and experience about wide format printing has been gathered not least by screen printers over many years. But when moving into digital production, parameters have changed so much that it’s almost like starting anew from a blank slate.
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