Business is all about profit and getting the most out of your investments. In the graphics industry we look to maximise margins on every job and project, both as print producer and print buyer. But for too long printers have sacrificed margins just to keep the business ticking over, as buyers move more projects onto digital media because they think it’s cheaper.
When it comes to returns, that lesson is being learned. Users are turning back to print, particularly digital print produced on demand.
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